![]() In the beginning, my wife and I used plain pieces of paper, cut out the shipping labels with a pair of scissors and manually taped them to each and every box. Imagine being able to print postage at home and not having to physically go to the post office. Then one day, I discovered electronic printing and I was ecstatic (This was back when it wasn’t mainstream). It got to the point where I knew every single employee at our local post office by name and I was even aware of some of the post office gossip. Then, I went back and manually entered in the confirmation numbers into my shopping cart backend and emailed them out to customers.Īfter a while, having to trek to the post office every single day started becoming a drag. Instead of using a computer to print labels, I drove to the post office every day, waited in a long line and hand filled out delivery confirmation forms. For one thing, I didn’t have a bulk shipping strategy. What? You mean I actually have to ship product and not just collect money?Īs a result, when orders started rolling in, I made a few classic mistakes that most new shop owners make. In fact I remember back in the day when I first started, I was so obsessed about getting customers in the door that I completely neglected the order fulfillment details of running my store. ![]() When you first launch your online store, you’re likely to be far more concerned with generating sales than with the logistics of actually shipping orders.
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